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​Your Gateway to the European Market​

INDONESIAN INTERNATIONAL TRADE EXPO (IITE)  |  TRAVEL VAGANZA 

INDO(nesia) FEST(ival) ~ Art & Culture, Fashion & Accessories, Food & Beverages and Music & Dance

A platform that connects Indonesian exporters with European importers and investors, and it is facilitated by matchmaking sessions and symposia. With Rotterdam Sea Port in the Netherlands as a trade gateway, our aim is to initiate over 50 business deals and promote economic growth for Indonesian entrepreneurs. More...

A gateway to Indonesia’s breathtaking destinations, promoting regions such as Java and Bali to European travellers. In partnership with the Indonesian Ministry of Tourism, we invite visitors to explore Indonesia’s natural beauty and cultural heritage through immersive displays and virtual tours. More...

A cultural celebration where the Indonesian diaspora and European locals can experience the flavors, crafts, and traditions of Indonesia. From food stalls offering authentic cuisine to batik displays and performances at the Royal Beatrix Theater, we bring Indonesia’s vibrant markets to life. More...

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Open Up New Potential Market Between Indonesia & Europe

Pasar Besar is more than an event, it’s a movement to empower and connect. We provide Indonesian entrepreneurs with access to European markets, helping them showcase their products, from handcrafted goods to innovative exports, to a global audience. At the same time, we celebrate Indonesian culture, inviting the diaspora and European visitors to reconnect with their heritage through music, food, and art. Our tourism initiatives inspire travel, fostering a deeper appreciation for Indonesia’s landscapes and traditions.

Key Objective

  • Promote Indonesian Exports

  • Facilitate International Trade

  • Foster Strong Business Connection

  • Strengtened Relationships 

Target Audience

  • International Buyers

  • International Investors

  • Importers / Exporters

  • Trade Professionals

  • Manufacturers

Exclusive Programs

  • B2B Business Matching

  • B2B Business Counseling

  • Trade Missions

  • Networking Events To Enhance Business Opportunities

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Event Overview

Event Title
Pasar Besar 2026
Theme
Your Gateway To The European Market
Event Dates
May 21 - 25, 2026
Opening Hours

10.00 AM - 11.30 PM CEST
Venue
Jaarbeurs, Utrecht - The Netherlands 

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